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Promoting vehicle safety checks to your customers who need to drive

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MOT tester inspecting under car

Fewer vehicles will need an MOT during April and May this year.

This means garages will be quieter and looking to make up the shortfall of work.

Last year, we helped you to encourage motorists to come in early and ‘Beat the Rush’.

We now want to help you promote your other safety checks to motorists, like a health check or service, during the quieter months.

Whatever your essential journey, make it SAFE

As the schools return, some people may need to use their vehicles more regularly.

So, we’ve developed a campaign to help motorists to check their vehicle is safe before they set off.

We’re recommending motorists do four basic things:

Service or health check if needed

Air in tyres

Fill up screenwash

Examine lights and tyre tread

As part of the campaign, we’ll be promoting the value of a getting a service or health check at a local garage.

Working together: free toolkit for communicating with your customers

Our research shows 95% of customers trust you.

So, to help you manage the shortfall in MOT work, we’ve developed another toolkit to help you reach out to customers who need to drive. It’s designed to help you contact them to:

  • offer a service or health check for peace of mind
  • provide information about how to do simple vehicle safety checks
  • ask them to consider going back to their original MOT date

When is this happening

The ‘Whatever your essential journey, make it SAFE’ campaign begins today, Friday 5 March 2021.

We will encourage motorists who need to drive to carry out the SAFE checks and promote the value of getting professional services from a local garage.

3 easy steps to get involved with the campaign

  1. Download the toolkit and images below
  2. Use the templates for social media and email messages to your customers – or create your own
  3. Keep an eye on your emails as we will contact you as the campaign progresses

Here's the SAFE vehicle safety checks toolkit (MOT garages) (click link to download)


You are free to use these images for your communications - just right click on them and save them to a drive on your computer.

SAFE graphic for whatever your essential journey make it SAFE campaign

Back on the school run essential journey MOT garage asset


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  1. Comment by Roger Milverton posted on

    The year above should be 2021?,not being "picky",but shows I am reading your article.
    Very useful advice, if only more people would read it.

    • Replies to Roger Milverton>

      Comment by Julia (DVSA) posted on

      Hi - thank you for your observation. I have now changed the date. I hope you find this information useful.